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Surly Moonlander Launch Moonlander Launch Social Carousel https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/a6bc40ee-b1f6-45fc-abb2-866f8a06bb1e/ProductCards_vF-01.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/47fd033d-c1c5-4424-8dfd-33c00c9dc80f/Moonlander_Patch.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/f5ef7f7a-841e-4a36-a0c4-ae41e627484c/Moonlander_LaunchSocial_vFArtboard+2.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/2d1b2efd-c011-44c2-b49e-968f528e48d0/ProductCards_vF-02.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/a26817a5-9f03-45b7-879b-f15bca80dc38/Moonlander_LaunchSocial_vFArtboard+3.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/180725a9-773f-475e-9690-98f56746d3c3/ProductCards_vF-03.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/2edb2813-f475-4c6a-863d-1e5252359856/Moonlander_LaunchSocial_vFArtboard+4.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/605b032e-0e41-412d-b9b7-885395baac9b/ProductCards_vF-04.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/f3ce451c-c2ea-4c9e-8a2d-6d3cbf3320d2/Moonlander_LaunchSocial_vFArtboard+5.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/b19a1e1a-f94c-48fe-920a-274f2e9a4077/ProductCards_vF-05.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/7b40c45a-56f8-422b-9a32-b5003109d228/ProductCards_vF-06.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/e14a8ec2-ee75-4fa5-a41b-41a261f66b6e/ProductCards_vF-07.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/adcea1de-7fe6-495c-b3f3-b1fcc923377c/ProductCards_vF-08.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/1e300457-dca7-4838-962c-f4bfd34fb248/ProductCards_vF-09.jpg Work - Surly Moonlander Launch Dealer Kit Product Cards - Front & Back https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/fa95d843-40d1-41d7-8435-d70a1d254e4b/ProductCards_vF-10.jpg Work - Surly Moonlander Launch https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/8cf25081-1275-4e1e-ac06-e747f980f510/20240710_SUR_Moonlander_CoralPinkDunes_Lifestyle_298.jpg https://www.briannagoral.com/work/wahoo-end-of-tour-sale monthly 0.5 2021-08-11 https://www.briannagoral.com/work/the-amazing-chase-social-campaign monthly 0.5 2021-08-11 https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/b833aae3-9ae9-4c29-baa5-20e1b3c34d4c/IMG_A357083F0CB2-1.jpeg Work - The Amazing Chase Social Campaign Jack Thompson is known for his mental health activism through cycling. 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The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/5d7ce599-290e-4303-b8a9-13ad8ce1847c/IMG_8E389E999D5A-8.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/5159e793-e873-4ba9-8452-a0d08b968397/IMG_8E389E999D5A-9.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/1f4d1ce3-2dde-4410-ae6b-c1e408022450/IMG_8E389E999D5A-10.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/1b529c56-1f85-444e-b391-d71557352e36/IMG_B2D1788A83FD-1.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/f4e97817-9f85-4e0a-8eb8-42500f332715/IMG_B2D1788A83FD-4.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/0e3d6dd7-3727-415f-a35f-33c71ee15b03/IMG_B2D1788A83FD-5.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/07a88b63-538e-47f0-a332-deca144421f9/IMG_B2D1788A83FD-9.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/2d663f3d-cdb2-4317-8479-c257ceb2df6f/IMG_B2D1788A83FD-10.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/fa12b36a-c1aa-4769-86d9-8a93988f80bd/IMG_4466E5293410-5.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/2ee049a4-bda9-42cd-9333-80200f39c75b/IMG_4466E5293410-7.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/3ccd9052-a912-488e-adc9-a71444f6bdd5/IMG_4466E5293410-8.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/5c91271a-4f15-4bee-a6a0-f2d19adb5dff/IMG_4466E5293410-9.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/0aa4ec1c-5a85-4ca0-a55c-32c24ad63a0f/IMG_4466E5293410-10.jpeg Work - The Amazing Chase Social Campaign https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/1628695706579-92905WQCFRFOEPB2NXLO/AmazingChase-YTThumbnail-1280x720-R2.jpg Work - The Amazing Chase Social Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/1628706021770-41XXTSZ41QKUZU573RQT/BXCA-Settings-iPhoneX.gif Work - The Amazing Chase Social Campaign https://www.briannagoral.com/work/wahoo-swag-design monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/1608211847847-KELALAM7XBI2WP8MKHZB/Axis_2_Mockup.png Work - Wahoo Swag Designs https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/1608213326283-UJWNBEXG79GT5FKBW2UI/RIVAL-Tshirt3-Front.png Work - 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Wahoo KICKR BIKE https://www.briannagoral.com/work/wahoo-speedplay monthly 0.5 2021-06-25 https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/d2e3e877-64e8-4598-aa0f-08e456e04c5c/SPEEDPLAY-PaidSocial-Carousel-1080x1080-R2Artboard-1.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/11f53458-4ea2-467e-88b3-7fa2276f8f87/SpeedplayGTMCatalog-01.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/d15cece4-760a-4011-bf47-600ba909282e/SPEEDPLAY-YouTube-ChannelArt-R2.jpg Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/1e74bc4f-9e65-411a-bcba-7bf4cced8124/SpeedplayReview-01.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/ab6c64e2-dab4-46b4-b969-7b9ff34b36a9/SPEEDPLAY-PaidSocial-Carousel-1080x1080-R2Artboard-2.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/c4386b30-d361-40f6-8138-459103e55a53/SpeedplayGTMCatalog-02.png Work - 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Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/49602fee-a945-4e3d-a3a9-0d71a2770602/SpeedplayGTMCatalog-04.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/45f64487-084e-4121-82e0-89b39ff7b742/SPEEDPLAY-PaidSocial-Carousel-1080x1080-R2Artboard-5.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/b58f8147-d63a-45b4-b72c-f07f8c25ddd7/SpeedplayGTMCatalog-05.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/65301789-750a-4431-8bc1-0b0cefaa6ac8/SpeedplayReview-04.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/e1a5983a-56a5-482e-accd-840dd123dfe7/SpeedplayGTMCatalog-06.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/f6fc5bd7-b264-44fd-8f6c-b582fe74885e/SpeedplayReview-05.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/b717eb44-4c60-42e8-984a-f6c880b19cbf/SpeedplayGTMCatalog-07.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/81c7d6a8-15e2-457e-96a2-22954eab0aea/SPEEDPLAYGTM-YouTubeThumbnail-R2.jpg Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/2265157b-c262-47b8-9ab1-05295933e34d/SpeedplayReview-06.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/9dadf936-4852-468b-8aa0-a6bf96684fb1/SpeedplayGTMCatalog-08.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/2044ce89-e984-4fb6-ac97-1957c1a67988/SpeedplayReview-07.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/067fa61d-86d5-4eb2-910f-8dc250a09559/SpeedplayReview-09.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/4afe98d6-f4a3-440f-a16e-85fcc0478f0d/SpeedplayReview-08.png Work - Wahoo SPEEDPLAY https://images.squarespace-cdn.com/content/v1/5f0338e04476376a813c2b53/1627567629430-O9OZ4M9BYGXCBEVI28Y6/SPEEDPLAY-iPhoneX.png Work - Wahoo SPEEDPLAY - SPEEDPLAY Social Strategy Following an accidental leak ahead of launch, we had to quickly pivot and develop an idea to make the leak look intentional. We landed on the idea of posting one square of the pedal leading up to launch day. We planned out 9 tiles, each of which showed a little more of the overall pedal, evenly spaced out. On launch day, the full pedal image came together across the Wahoo SPEEDPLAY Instagram grid. This drove engagement and excitement ahead of launch. 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