Concept and design for Trek’s 2025 Crankworx booth and athlete posters
Product Manager: Liz Horning
One of the coolest projects I’ve gotten to be apart of lately was creating Trek’s booth banners and the athlete stoke posters for the 2025 Crankworx in British Columbia. Crankworx is a huge event, attracting some of the best mountain bike riders in the world. In addition, this year Trek celebrated 20 years of Brandon Semenuk as a sponsored rider - a major milestone for the company.
Athlete posters
Stoke posters designed for Trek athletes Casey Brown, Emil Johansson, Brandon Semenuk, Kade Edwards, Finley Kirchenmann, Caroline Buchanan, Cam McCaul, and Ryan Howard that were featured at their Friday afternoon signing during the Crankworx event.
Brozebo wall banners
Paired with Semenuk’s 20th anniversary custom Trek Session, these banners hung as the backdrops of the Trek tents for the weekend’s festivities.
