Campaign for the All-City Big Block. The goal was to create a campaign that revitalized our fixed gear model, Big Block. The campaign was given to me to execute from conceptualization to final delivery. This was my first experience with art directing a video shoot.

We spent a week down in Tampa, Florida shooting this campaign and another for our sister brand, Surly Bikes, simultaneously. We had our talent picked out before arriving and had to create our storyboards and shoot schedule around their work schedule. This meant a lot of long days with early call times and late wraps. In the end, I’m so excited with what we were able to create.

Special thanks to City Bike Tampa for being our home base for the week!